Terms of
Use.

📄3.1 — Submission of Content

The Client is solely responsible for all content, images, certifications, information and materials provided to the Agency for publication. By submitting materials, the Client confirms they hold the legal rights to use all content and that it does not infringe on any third-party rights.

✏️3.2 — Alterations and Removal

Should the Client identify any errors or inappropriate materials published on a website or social media platform, they may formally request the Agency to remove or amend such materials within an agreed timeframe.

🖼️3.3 — Responsibility for Images and Copyright

The Client is fully and solely responsible for all content provided. DeCaprio Digital Marketing Ltd cannot be held liable for the accuracy, originality, legal compliance or suitability of provided content. The Client must ensure all materials comply with applicable laws and copyright regulations.

⚖️3.4 — Indemnification

The Client agrees to indemnify and hold harmless DeCaprio Digital Marketing Ltd from any claims, damages or expenses arising from the use of content provided by the Client.

🔒3.5 — Content Ownership and Compliance

By submitting any materials, the Client warrants that they own or have secured all necessary rights, licences and permissions. The Client agrees to provide documentation upon request to confirm compliance with copyright or intellectual property laws.

🎨4.1 — Use of Licensed Images

The Agency, through its active licence with Adobe Stock and other licensed providers, may use professional images for contracted projects at no additional cost to the Client. All images provided are legally cleared for commercial use.

🌐4.2 — Content Publishing

The Agency will publish the materials provided by the Client in accordance with their instructions. The Agency is not responsible for legally or technically reviewing the content submitted by the Client beyond what is reasonably observable.

🤖12.1 — Nature of AI Outputs

AI-generated content, recommendations, responses and automated decisions produced by AG360 systems — including Mr Harry — are provided on an "as-is" basis. The Agency does not guarantee the accuracy, completeness, suitability or fitness for purpose of any AI-generated output.

The Client acknowledges that AI systems operate probabilistically and may produce outputs that require human review and validation before operational use. It is the Client's sole responsibility to review, verify and approve any AI-generated content prior to publication or business use.

📊12.2 — Client Data Used in AI Training & Configuration

Where the Client provides business data, FAQs, product information, customer profiles or other materials for the purpose of configuring or training AI systems, the Client warrants that they hold all necessary rights and permissions to share such data with the Agency.

AG360 will use this data exclusively to configure and operate AI systems on behalf of the Client and will not share, sell or use it for any purpose outside the agreed scope of services.

🔗12.3 — Third-Party AI Platforms

AG360's AI services may be built upon or integrated with third-party platforms including OpenAI, Google AI, Meta AI and others. The Client acknowledges that use of these systems is subject to the terms and conditions of the respective platform providers. AG360 shall not be held liable for changes, outages, policy updates or limitations imposed by third-party AI providers.

⚡12.4 — Automation Workflows

Automated workflows, including email sequences, WhatsApp automations, lead scoring and CRM triggers, are configured based on the Client's brief and approved logic. AG360 shall not be liable for unintended communications, missed triggers or workflow errors resulting from inaccurate data, incorrect configurations specified by the Client, or third-party platform changes.

🚫12.5 — Prohibited AI Use

The Client must not use AG360's AI systems or outputs to generate content that is unlawful, defamatory, discriminatory, deceptive or in violation of any applicable law or regulation. The Agency reserves the right to immediately suspend AI services in the event of misuse, without liability and without refund.

👤13.1 — Data Ownership

All customer data, contact records, deal information and business data entered into or imported into the CRM system on behalf of the Client remains the sole property of the Client at all times. AG360 acts as a data processor on the Client's behalf and holds no ownership rights over Client data.

🔐13.2 — Data Security & Access

AG360 implements industry-standard security measures to protect CRM data, including encrypted connections, role-based access controls and secure hosting infrastructure. The Client is responsible for maintaining the security of their own login credentials and for immediately notifying AG360 of any suspected unauthorised access.

📦13.3 — Data Export & Portability

Upon written request, AG360 will provide the Client with a complete export of their CRM data in a standard format (CSV, XLSX or JSON) within 10 business days. This right to data portability is in accordance with the Client's rights under UK GDPR Article 20.

🗓️13.4 — Data Retention

Upon termination of services, AG360 will retain the Client's CRM data for a period of 90 days, during which the Client may request an export. After this period, data will be permanently and securely deleted unless otherwise agreed in writing. AG360 will provide written confirmation of data deletion upon request.

🔄13.5 — Third-Party CRM Platforms

Where CRM services are delivered through third-party platforms (Zoho, HubSpot, Salesforce etc.), the Client acknowledges that their data is also subject to the terms and privacy policies of those platform providers. AG360 is not responsible for changes to third-party platform terms, pricing, feature availability or data handling practices.

📋13.6 — GDPR & Compliance

The Client is responsible for ensuring their use of the CRM system — including the collection, storage and processing of customer data — complies with all applicable data protection laws, including UK GDPR. AG360 will provide reasonable technical support to assist with compliance, but the Client remains the Data Controller and bears ultimate responsibility for lawful data processing.

🛒14.1 — Store Ownership & Control

Upon full payment and delivery of the agreed e-commerce platform, the Client holds full ownership and control of their virtual store, including all products, content and customer data therein. AG360 retains no ownership interest in the delivered platform.

💳14.2 — Payment Gateways & Transactions

AG360 will integrate payment gateway solutions (including Stripe, PayPal, Square and others) as specified in the project brief. All transaction fees, merchant agreements and financial compliance obligations are the sole responsibility of the Client. AG360 does not process, hold or manage Client funds at any time and is not liable for payment gateway outages, disputed transactions, chargebacks or fraudulent orders.

📦14.3 — Products, Stock & Inventory

The Client is solely responsible for the accuracy of all product listings, pricing, descriptions, stock levels and availability displayed on their store. AG360 shall not be held liable for overselling, incorrect pricing, out-of-stock situations or fulfilment failures arising from inaccurate inventory data provided by or managed by the Client.

↩️14.4 — Returns, Refunds & Consumer Rights

The Client is responsible for establishing and publishing a compliant returns and refund policy on their store, in accordance with the Consumer Contracts Regulations 2013 (UK) and all applicable consumer protection legislation. AG360 provides no legal advice on consumer rights compliance and is not liable for the Client's failure to comply with consumer protection laws.

🔗14.5 — Marketplace & Third-Party Integrations

Integrations with third-party marketplaces (Amazon, eBay, Etsy and others) are configured based on the Client's brief and the APIs available at the time of delivery. AG360 shall not be liable for changes to third-party marketplace policies, API modifications, de-listings or account suspensions enacted by marketplace operators.

🔐14.6 — PCI Compliance & Security

AG360 will implement industry-standard security measures for e-commerce platforms, including SSL certificates and secure checkout flows. However, the Client is responsible for maintaining PCI DSS compliance requirements applicable to their merchant account and for ensuring ongoing platform security following handover of the store.

🌍14.7 — Multi-Currency, VAT & Tax

Where multi-currency or tax calculation features are implemented, the Client is solely responsible for ensuring that pricing, VAT rates and tax configurations are accurate and compliant with HMRC requirements and the tax laws of all jurisdictions in which they sell. AG360 is not a tax adviser and accepts no liability for tax miscalculations or non-compliance.

📱15.1 — App Ownership & Intellectual Property

Upon full payment of the agreed project fee, the Client is granted full ownership of the custom-developed codebase and design assets for their application. AG360 retains the right to use the application in its portfolio unless explicitly agreed otherwise in writing. Third-party libraries, SDKs or frameworks used in development remain subject to their respective open-source or commercial licences.

🍎15.2 — App Store Submission & Approval

AG360 will prepare and submit the application to the Apple App Store and/or Google Play Store on behalf of the Client. However, the approval, rejection or removal of the application is at the sole discretion of Apple Inc. and Google LLC respectively. AG360 cannot guarantee approval and shall not be liable for rejection, delays in review or removal of the application by platform operators.

The Client must hold valid developer accounts with Apple and/or Google. Fees associated with developer accounts are the sole responsibility of the Client.

🔄15.3 — Updates & Operating System Compatibility

Mobile operating systems (iOS and Android) are subject to frequent updates by Apple and Google. AG360 is not responsible for compatibility issues arising from OS updates that occur after the application has been delivered and accepted by the Client. Maintenance and update services are available as a separate ongoing retainer agreement.

🔔15.4 — Push Notifications & User Data

Where the application includes push notification functionality, the Client is responsible for obtaining valid consent from end users in compliance with UK GDPR and PECR (Privacy and Electronic Communications Regulations). AG360 will implement the technical infrastructure but the Client bears full legal responsibility for the lawful use of push notifications and in-app data collection.

💰15.5 — In-App Purchases & Subscriptions

Where in-app purchases or subscription billing are implemented, the Client acknowledges that Apple and Google charge a commission on all transactions processed through their respective billing systems. These fees are the sole responsibility of the Client. AG360 is not liable for changes to commission rates or billing policies enacted by Apple or Google.

🔐15.6 — App Security & Data Protection

AG360 will implement security best practices throughout the development process, including encrypted data transmission and secure API integration. Following handover, the Client is responsible for maintaining the security of backend credentials, API keys and user data. AG360 shall not be liable for security breaches resulting from the Client's failure to maintain adequate post-delivery security practices.